El Hal el Helo - Kanaf Association

...Which means "the sweet solution", a mini-campaign done for Kanaf Association in order to reduce domestic violence in Tripoli, the first phase was planned to be advertised as a short animated teaser, inspired by the Association's former TVC characters.

The full 'recipe' was planned to be distributed as flyers to the audience, showing 5 bite-sized steps to control anger, each associated with a letter from the word "Kunafa- كنافة", a well-known Arabic sweet that Arabs gift each other as a symbol of caring (also used as a pun here because of its similarity with the Association's name - Kanaf)

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